What is the primary role of a health coach according to Wellcoaches?

The primary role of a health coach is to facilitate behavior change in clients. This approach involves helping individuals develop and implement strategies to make sustainable changes to their health and lifestyle. Instead of providing medical advice or giving prescriptive solutions, health coaches work collaboratively with clients to set goals, explore motivations, and identify barriers to change. This supportive relationship encourages clients to take responsibility for their health and empowers them to make informed choices that lead to improved well-being.

In contrast, the other options focus on functions that are not central to the health coaching role. Providing medical advice is outside the scope of practice for health coaches, as they are trained to support clients in making lifestyle changes rather than diagnosing or treating medical conditions. Similarly, while promoting health products may be a part of some wellness industries, it is not a fundamental role of a health coach. Serving as a personal trainer also diverges from the health coach's primary function, which is more focused on behavior and lifestyle change rather than physical training or exercise-specific guidance.